/ branding
/ campaigns
/ content
/ branding
/ campaigns
/ content
CREATIVE DIRECTION AND VISUAL CAMPAIGNS FOR BEAUTY AND DESIGN-LED BRANDS ACROSS THE MIDDLE EAST.
OMA is an independent creative studio with a team across the Middle East. We turn launches, products and ideas into distinct visual worlds—from the first narrative and art direction to film, motion and campaign assets.
Every detail is considered, but the result should feel effortless: precise enough to belong unmistakably to the brand and evocative enough to remain with its audience.
[ 1:1 ]
WHAT WE DO
Where
beauty
becomes
story.
CASE STUDIES.
An exploration of expression, confidence and the brief moment before a face becomes an image.
03 /
A form of light
[ 1:2 ]
CASE STUDIES
A conceptual beauty campaign placing an everyday lip-care ritual in unexpected worlds, showing that beauty can belong wherever life happens.
01 /
THE EVERYWHERE BALM
Our work begins with feeling, not format. We first define what the audience should sense and remember, then build every image, movement and detail around that emotion.
Technology enters only when it strengthens the idea, never as the idea itself. The result should feel coherent, tactile and considered, something felt before it is explained.
01 /
FLAGSHIP OFFER
LAUNCH CAMPAIGNS
From the first idea to final delivery, we create focused visual worlds around products, launches and defining brand moments—combining concept development, creative direction, motion and campaign assets within one cohesive direction.
TWO WAYS TO WORK WITH us
02 /
ONGOING PARTNERSHIP
MONTHLY CONTENT
We develop consistent systems of visual content for brands that need to communicate regularly without compromising their identity. Each partnership is shaped around the required volume, formats and rhythm.
[ 1:3]
PARTNERSHIP
03 /
FOUNDATIONAL WORK
BRANDING & IDENTITY
We shape the foundations that determine how a brand looks, speaks and presents itself—from positioning and creative direction to visual identity, typography and practical brand guidelines.
Branding defines the world. Campaigns create the moment. Ongoing content keeps it alive.
Each can exist independently, but they are strongest when shaped by one clear point of view. From the foundations of the identity to the defining launch and every interaction that follows, we help brands communicate with greater clarity, consistency and feeling.
Experienced creative direction, specialised creators and advanced technology allow us to approach ambitious campaign work with less production weight and greater creative control.
Every project begins with a point of view—not a production method. We first establish what the work should communicate, how it should feel and the visual world it needs to inhabit. Technology enters only once that direction is clear.
The
ambition REMAINS.
THE PRODUCTION MODEL HAS CHANGES.
02 /
DEVELOPMENT
The idea is translated into treatments, scripts, references and visual studies. We test compositions, movement and atmosphere early, allowing the work to evolve before committing to full production.
03 /
PRODUCTION & REFINEMENT
Our art directors and specialised creators produce, curate and refine every element as one connected body of work. Film, imagery and campaign assets are edited against the same creative standard until the final world feels precise, cohesive and complete.
[ 1:4]
THE PROCESS
01 /
DIRECTION
We begin by understanding the brand, product and moment surrounding the campaign. From there, we shape the central idea, narrative, visual language and emotional tone that will guide every execution.
The frame is quiet.
THE STANDARD
IS NOT.
